Utusan Malaysia Logo

Filed under: Utusan Malaysia - 16 Nov 2012  | Spread the word !

A logo is a glyph or symbolic and identifying mark that stands for origin, identity or ownership of company, product or business. The main role of a logo is to create a memorable impression on the mind of a potential client, so it’s crucial for corporate identity.

Many people don’t know what makes a logo be great. Most of them realize that when they see it. Their answer is sometimes true because a logo has to catch their eyes when they see it, creating curiosity and embeds the existence of the company in their mind. Nonetheless, there are a few elements that make a logo be great. A good logo has the power to strengthen your brand image and corporate identity, giving you a great advantage over competitors. There are three basic types of logos and one of the most important principles is to keep it simple.


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Symbols and icons are compelling and simple images. They are emblematic of a company, product and service. These symbols convey a literal or abstract representation of your organization and have a broader interpretation of what the organization stands for.

A wordmark is also known as a logotype and incorporates the name of the company or brand. It features a unique type font treatment, being possible thousand of possible variations, sizes, shapes, styles and each of them conveying a slightly various impression.


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Another type of logo is combination marks. These are graphics including both text and an icon/symbol which signifies the brand image that is wished to be projected for a company or product.


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Utusan Malaysia, one of the most popular and appreciated newspapers in Malaysia knows that a logo is very important and that adds value to its image and brand. This is the main reason why its designers and brand consultants did a great job. They chose combination marks as a logo. The logo is the intellectual property of the copyright and of trademark holder. It represents the newspaper and its values. Nonetheless, any logo can be changed after a couple of years when the image and brand of a company or product are also renewed.